Abhinit Parelkar - UX/Interaction Designer

Logo Design Project

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Logo Design (Monogram)

Duration: Summer Quarter 2017 & Winter Quarter 2018

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I wanted to come up with a corporate identity for my personal brand. A desire to extend my personality and design ethos through my logo made me go through my roots.


An inspiration was much needed to ingrain the core values and my passion for design. I dream to possess a celebrated name in the design industry. 

I went though the story of individual founders who established their company/brand with a dream & passion. I drew the sketches of their logos (including colors). 

The reason I chose RGB (Red, Green, Blue) is that RGB is the foundation for the millions of colors produced. Based on this fact, my philosophy is to solve infinite problems (irrespective of their dimensions - 2D and 3D) based on my skillset in research, prototyping, and design (representing the colors).

user-centered design

I conducted a user test on my logo via social media (Facebook, and Instagram) to get the perspective of people about what they could see in this logo (the legibility of my monogram and its contrast ratio).  I was intrigued by the responses I received and thus decided to go further with my design because it worked!

Getting a perspective from others was important because a corporate identity is designed for others (clients and customers) to remember your service, values and quality. The logo was later refined to maintain simplicity (by removing the unnecessary elements). 


You must be wondering the back stroke (colored dark-grey) between a letter "a" and "p", right? The back stroke represents my middle name initial letter "N" which forms a visual connection between the two set of elements used for "a" and "p". This composition utilizes Gestalt's principle of Closure.


Inspired by French designer Sylvian Boyer, I decided to take an "ecobranding"  approach to reduce the ink usage on every print. This approach urges us to think about our products in terms of, not just financial cost, but overall impact on Earth.



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